Text and Phrase Searches

Text and Phrase Searches  

There are two ways to perform a keyword/phrase search in the Social Media Command Center: the text tag and the phrase tag.  The text tag performs a keyword search in the way most search engines do.  Any text containing the keyword/phrase will match the query and anything not containing the keyword/phrase will not be returned.  The phrase tag works differently, however.  It searches for text that contains the text, 'phrase "keyword" '  That is, the document must contain both the word 'phrase' and the keyword, with the keyword enclosed in parenthesis.  This is a very narrow search and, as such, often does not result in the desired aggregation of data.

When performing a keyphrase search, as opposed to a keyword search, the proper syntax is to enclose the phrase in quotations. However, single and double quotes have different uses in the Social Media Command Center.  If the phrase is enclosed in single quotes, the search is performed for all the words individually in the document.  In other words, all the keywords making up the phrase must be present, however, they do not have to be in the order typed in your query.  If the keyphrase is enclosed in double quotes, however, all the words must be present and in the original order, with no other text in-between. 

In addition, when using any type of quotes, stemming is still possible.  For example, in both double and single quotes, the text query, text:"Wilhelm read the book"  would allow exact matches as well as documents containing phrases such as 'Wilhelm will read the book' and 'Wilhelm read the books'.